Sensing Feeling


we're a team of innovators building something special

advanced automated human emotion-sensing for business

in partnership with

Wide IO Queen Mary University of London University of Cambridge Computer Laboratory
Owned it Customers First Now Be More Digital

our vision

We see a future in which advanced, automated emotion-sensing will underpin
and drive the behaviour and experience of all new products and services


We imagine a world in which humans will interact within physical environments that
are engineered to respond to our emotions and feelings in positive and ethical ways

Innovate UK

Learn how our vision predicts a digital evolution towards a "feeling" Internet

about our work

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